Lithia Motors, Inc.

  • Copywriter and Corporate Communications

    Posted Date 2 months ago(5/21/2019 5:34 PM)
    ID
    2019-55529
    # of Openings
    1
    Job Locations
    US-OR-Medford
    Store Name
    LAD Advertising
    Category
    Support Services - Corporate Office
  • Overview

    Lithia Motors, Inc.

    Copywriter and Corporate Communications-LAD Marketing

     

    This role is a key partner to Lithia senior leadership, Lithia’s Support Services, and the LAD Marketing team to create impactful, relevant messages to many different audiences.  In each of these areas, we will promote the Lithia’s brand (or our store brands) with consistent, culture-enhancing, business-building messages. This may require developing original content (based on self-directed research) and/or augmenting content developed by other marketing partners.  In addition, this position may partner with external agencies to develop comprehensive campaigns.

     

    Your contributions will result in more effective Lithia corporate communications and store communications.  Your goal should be to help us make every communication with consumers, employees and investors more easily understood and more relevant-conveying our unique ability to meet their needs.

     

    You will be working with a variety of Lithia senior leadership, store leaders and LAD Marketing team members. This role reports to T. Dobry, Chief Marketing Officer.

    Job Description

    ESSENTIAL FUNCTIONS AND DUTIES

     

    Brand/Content Development

    • Responsible for partnering with internal team members and external agencies to support Lithia corporate branding and regional brand identities consistent with strategic objectives.

     

    Corporate Communications/Cultural Consistency

    • Responsible for assisting in development of Lithia brand external communications and press releases.
    • Responsible for increasing awareness of Lithia brand through social media platforms.
    • Responsible for reviewing Lithia Support Services internal departmental communications.

     

    Strategic Communications

    • Responsible for assisting in the development of strategic communications and marketing plans developed in conjunction with acquisition opportunities and manufacturer presentations.

     

    Retail Copywriting

    • Responsible for writing and/or reviewing video, radio, print and digital retail communications for our store clients.
    •  

     

    PERFORMANCE MEASUREMENTS/EXPECTATIONS

    • Individual projects, deadlines and priorities will be reviewed with Supervisor
    • Thoroughness, accuracy, and timeliness in completing essential duties and leading projects
    • Strategic mindset and judgement (awareness of all stakeholders) in developing communications

     

    ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

    The following knowledge, skills and abilities are needed to be successful in this position:

    • Strong attention to detail and sense of urgency
    • Excellent communication skills both written and oral
    • Ability to self-direct and solve problems
    • A dedication to see things from our customer’s perspective
    • A passion to simplify communications
    • Ability to comprehend data and apply to strategic analyses

     

    PREFERRED QUALIFICATIONS

    • Some college required, BA/BS preferred
    • Study of English grammar or writing preferred

     

    Physical Demands and Working Conditions

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.   Reasonable accommodations may be made to enable individuals to perform the essential functions.

    • Physical Demands: Standing, walking over 1/3 of the time, sitting to 2/3 of time, kneeling/crouching to 2/3 of time, reaching with hands and arms to 2/3 of time, talking or hearing over 2/3 of time; move, transport or place up to 1/3 of time up to 25 pounds
    • Working Conditions: Indoor office environment, considerable use of telephone, computer and other office equipment

     

    Lithia Minimum Hiring Requirements

     

    • High school graduate or equivalent.
    • 18 years or older
    • Possess a driver’s license in your state of residence
    • Pass a motor vehicle report
    • Pass a 7 year criminal background check

     

    NOTE:  This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, workload, rush jobs, or technological developments).

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