Lithia Motors, Inc.

Digital Marketing Analyst

Posted Date 4 weeks ago(2/21/2018 1:00 PM)
# of Openings
Job Locations
US-NY-Orchard Park
Store Name
Orchard Park Honda


Ray Laks Honda


Digital Merchandising Assistant


At Ray Laks Honda, we provide a unique blend of leadership skills with a culture that embodies our core values and the opportunity to work in a professional environment. We also offer on-going training and advancement opportunities. Ray Laks Honda just recently joined the family of dealerships at Lithia Motors, come and take the journey with one of the largest and most successful publicly traded retail automotive groups in the nation


Job Description


  • Maintain digital media buys schedule and store monthly budget schedules of digital media used and scheduled for a store.  

  • Review monthly invoices and IOs for digital marketing (display, emerging media and search) to ensure accuracy.

  • Create and maintain weekly/ monthly digital media tracking.

  • Review monthly metrics for accuracy against report(s) provided by media buying agency(s) at month end.

  • Trafficking digital media buys weekly/monthly.  Ensure accuracy of spot and tracked destination URL. 

  • Coordinate budget updates with stores and account managers for digital media.

  • Review store sales performance and compare against monthly SPE. 
  • Make digital recommendations and suggestions based on findings and potential opportunities.

  • Learn and use department based project, ticketing and work flow tracking software.Perform other duties related to production or as assigned.

Digital Marketing Analyst – Traffic & Advertising



  • 1-2 years of experience in digital marketing or equivalent degree in Business Management, Marketing or eCommerce.

  • Proficient in Microsoft Office Suite.
  • Excellent communication skills both written and oral.
  • Active Listening – give full attention to the words and body language of others, take time to understand the points being made and ask questions as appropriate
  • Critical Thinking – using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Time Management – ability to prioritize workload and manage one’s own time 
  • Detail oriented, team player, and technologically savvy. 
  • Ability to contribute individually, and participate in cross-functional teams
  • Possess an acceptable driving record and a valid driver’s license in your state of residence.

Why Ray Laks?

We are an exciting, dynamic, and highly successful team and (LAD) a member of NYSE.  We continue to grow and expand our footprint through acquisitions of new dealerships in many US markets.  We are big community supporters and provide a fun, exciting, and collaborative work place where growth and advancement opportunities abound.


We offer a generous comprehensive compensation and benefits package and all the tools you will need to be successful.  Our offerings include:

  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs


Ray Laks is an equal opportunity employer and a drug free work place.  A criminal history background check and pre-employment drug screen will be conducted on the final candidate prior to beginning employment.


Digital Marketing Analyst– Traffic & Advertising



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