Lithia Motors, Inc.

Market Strategy Manager

5 months ago
ID
2017-29853
# of Openings
1
US-OR-Medford
Store Name
Support Services
Category
Support Services - Corporate Office

Overview

 

Market Strategy Manager

Lithia Motors, Inc.  Lithia Advertising Department

 

 

This is an incredible opportunity to work with one of the fastest growing companies in the Fortune 500, alongside some of the most intelligent and forward thinking executives in the retail and automotive industry.

Lithia Motors, Inc. is the 4th largest automotive retailer in the United States, the leading retailer in each of our markets and is publicly traded on the NYSE. We’re looking for a self-motivated and career driven Marketing professional who will thrive in a challenging, dynamic environment on our journey to #1!

 

This position reports to the Director of Marketing.

 

The Market Strategy Manager will be responsible for managing marketing communications for approximately 15 to 20 Lithia Auto Stores with the goal of driving traffic to the stores and foster long-term customer relationships.

 

 

Job Description

ESSENTIAL FUNCTIONS AND DUTIES

Area of Responsibility

  • Serve as an expert marketing resource for store managers.   Educate, and encourage stores in a professional manner that generates optimism and buy-in for marketing strategies, programs, products and events developed by the marketing department.
  • Maintain sufficient contact and communication with store leaders to discern actionable sales and growth opportunities. Be intimately aware of relevant customer, industry, market, competitive inventory and store knowledge in order to recommend appropriate marketing strategies.
  • Work with each store general manager to build, maintain and refine a 12-month marketing communications plan in accordance with identified marketing strategies to achieve store goals.
  • Work with the LAD utilizing Marketing performance reports to make evidence based marketing decision going forward. Each campaign should have a desired ROI and tracked for effectiveness and attainment of ROI.
  • Partner with internal project manager/s within creative services to create project briefs, lead creative project meetings and cooperatively manager projects to timely and accurate completion.
  • Other duties as assigned

 

PERFORMANCE MEASUREMENTS/EXPECTATIONS

  • Meet and exceed individual objectives as defined by supervisor
  • Commitment, thoroughness, accuracy, and timeliness in completing essential duties.
  • The successful adoption and maintenance of identified marketing strategies by your stores.
  • Meet individual store traffic objectives.
  • Maintain the satisfaction of your store leaders.
  • Adhere to schedules and deadlines
  • Thoroughness, accuracy, and timeliness in completing essential duties

 

ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

The following knowledge, skills and abilities are needed to be successful in this position:

  • Strong attention to detail and sense of urgency.
  • Budget analysis and solid problem solver.
  • Proficient in Microsoft Office Suite
  • Passionate about applying multi-disciplined marketing strategies to sell cars and satisfy customers.
  • Excellent communication skills both written and oral
  • Active Listening – give full attention to the words and body language of others, take time to understand the points being made and ask questions as appropriate
  • Critical Thinking – using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Time Management – ability to prioritize workload and manage one’s own time

 

PREFERRED QUALIFICATIONS

  • Experience with online and social marketing.
  • Bachelor’s degree in Business, Marketing, Communications, or Advertising or commensurate experience is required.
  • Desire to understand/experience how the various facets of retail marketing come together in a cohesive, strategic plan.

 

Physical Demands and Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.   Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Physical Demands: Standing, walking over 1/3 of the time, sitting to 2/3 of time, kneeling/crouching to 2/3 of time, reaching with hands and arms to 2/3 of time, talking or hearing over 2/3 of time; move, transport or place up to 1/3 of time up to 25 pounds
  • Working Conditions: Indoor office environment, considerable use of telephone, computer and other office equipment

 

Lithia Hiring Requirements

  • High school graduate or equivalent.
  • 18 years or older
  • Possess an acceptable driving record and valid driver’s license in state of residence
  • A criminal history background check will be conducted prior to beginning employment
  • Clear pre-employment drug screen

 

 

NOTE:  This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, workload, rush jobs, or technological developments).

 

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